الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The main objective of this study is to identify the factors affecting the relationship between the marketing mix of banking services and customer satisfaction, using a comparison between customers of both Islamic and Commercial banks in Cairo governorate. The researcher relied on a questionnaire that was designed, and data was collected using a random sample of customers of Islamic banks and public commercial banks in Cairo governorate, Sample size was (384), and (360) responses underwent analysis, with a rate of 93.75%. The researcher used a questionnaire list prepared for collecting data on the study’s variables, which represent the marketing mix of banking services (independent variable) and customer satisfaction (dependent variable). Cronbach’s alpha coefficient was used to calculate reliability (or consistency) factors, Pearson’s binding coefficient, Simple linear regression, Independent Samples T-Test, and Kruskal-Wallis one-way analysis-of-variance (One-way ANOVA) To verify the authenticity of the research hypothesis. The study results indicated the presence of a correlation between the marketing mix of banking services and customer satisfaction at a significance level (0.01), It turns out that the promotion factor ranks first in the impact for customers of Islamic banks while the placement factor ranked first with an effect on the customers of general commercial banks as well as the impact of the four marketing mix on customer satisfaction at a significance level (0.01). With differences, at a significance level (0.05) in the views of the study sample depend on the demographic variables which are the type (male or female) and place of residence, while there are no moral differences in the views of the study sample depending on the demographic variables of age, years of experience, and academic qualification.