الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص Marketing is a meaningful humanitarian activity that changes its subject and functions by changing the economic activities associated with it. Thus, its principles are always accompanied by human behaviors. Marketing works to identify the wishes of customers and develop services and products provided to them in order to satisfy their desires, as well as to make profit for the organization. Marketing is an important resource for decision-making (Bin Zawi Hager, 2017). Marketing is a necessary and essential tool for tourist decision-making, leading to the adoption of methods, methods and marketing tools that ensure that a purchasing decision is made in line with the needs, desires and requirements of the tourist. Marketing enables tourists to open new horizons through the methods and technical activities followed, in order to recognize the needs and desires of tourists, seek to satisfy them, lie their satisfaction and obtain their loyalty (Abo Qahf, 2011 |