الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 261 |  |  |
| | | from | 261 | | |
المستخلص
”The study examined the impact of exposure to campaigns to boycott French products via social media networks, which were a reaction to insulting the Prophet Muhammad (may God bless him and grant him peace) on the purchasing behavior of the Egyptian public. This study aimed to identify the extent of the Egyptian public’s exposure to these campaigns, and its relationship to their purchasing behavior. Regarding French products, the researcher used the survey method and relied on the questionnaire form as a tool to collect information and data for the field study. The study sample was chosen using a random sampling method, while the sample consisted of (400) individuals. The study reached a number of results, the most important of which are: In the following: 1) Social media came first among the means through which the public learned about campaigns to boycott French products. 2) The religious motive came at the forefront of the motives for public interaction and participation in campaigns to boycott French products via social networks. 3) The results indicated that the public’s exposure to campaigns to boycott French products via social networks led them to hate the brand.4) Lack of respect for faith is the main reason for the public’s hatred of French brands.5) Women’s products were the most prominent French products that were boycotted by the public.