الفهرس 
الاطار المنهجى للدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aims to analyze the relationship between the visual dimensions of the digital persona and its shared visual content, as well as the value system in Egyptian society. It also seeks to monitor and analyze the rates, density, and types of visual posts, both personal and public, shared by users on social media platforms. The study employed a descriptive-analytical method and a survey method using both content analysis forms and electronic questionnaires as data collection tools. This was done on a convenience sample from the general public of TikTok and Instagram users, amounting to 400 participants.One of the main findings of the study was the confirmation of a correlation between the dimensions of media (performance, intentionality, collectivity, and values) and the frequency of media sharing on Instagram. The study also confirmed a relationship between the dimensions of publicity, media, performance, intentionality, collectivity, values, and the level of digital values acquisition on both Instagram and TikTok. Additionally, the study showed a correlation between the usage frequency of the sample population on TikTok and Instagram and their adherence to standards and values of sharing. Finally, the study revealed differences between the groups being studied