الفهرس 
AbstractOnly 14 pages are availabe for public view
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Abstract
The Northern Upper Egypt Region (NUER) includes three governorates, ie, Fayoum, Beni suef and Minia. These governorates have a several natural and archeological attractions. Despite this, the region has not received a sufficient share of tourist movement, which suits its capabilities. The present study aims to assess the tourism marketing efforts of Northern Upper Egypt Region from the directors of the official and non- official tourism bodies point of view. Moreover, the study tries to identify the challenges that face marketing the region and presents some suggestions to develop the marketing efforts of NUER.
To achieve the mentioned aims, the study uses a mixed-methodology approach in collecting data: (a) Quantitative methodology: By using a questionnaire form to evaluate the marketing efforts of Egyptian travel agencies in NUER. The questionnaire was distributed to 82 travel agencies category A, and only 48 forms were answered, (b) Qualitative methodology: where the interviews are used to assess marketing efforts of official authorities in NUER. The interviews were conducted with four directors in the tested governorates, and (c) Mixed methodology: Depends on content analysis of the main official tourism websites of the three Governorates.
Results indicated that the marketing efforts of both official and non-official authorities are insufficient. Additionally, results showed that the websites of the tested governorates suffer from a lack of some important tourist information. The study recommended improving the marketing efforts of official and non-official tourism bodies, developing services and facilities, infrastructure, as well as enhancing the websites of the tested governorates by presenting sufficient and important information about the attractions and facilities.