الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
First : the problem of the study : In light of the results of previous studies, and the results of the exploratory study, the researcher was able to formulate the problem of the study in the following questions : Is there a direct impact of participating in value creation on customer loyalty? This question is divided into the following two sub-questions : -Is there an effect of participation in production on customer loyalty? - Is there an impact of value in use on customer loyalty? Second : Study Objectives : The current study sought to achieve the following objective : 1- Examining the association between the two dimensions of participation in value creation and customer loyalty. 2- Examine the direct impact of the two dimensions of participation in value creation on customer loyalty. This objective is divided into the following two sub-objectives : - Testing the direct effect of the two dimensions of participation in value creation on behavioral loyalty. - Testing the direct effect of the two dimensions of participation in value creation on directional loyalty. Third : Study hypotheses : F1 : There is a statistically significant correlation between the two dimensions of participation in value creation and the two dimensions of customer loyalty F2 : There is a positive significant impact of the two dimensions of participation in value creation on customer loyalty. This hypothesis is divided into the following sub-hypotheses : F2a : There is a positive significant impact of the two dimensions of participation in value creation on customer loyalty as a whole F2b: There is a positive significant effect of the two dimensions of participation in value creation on the behavioral loyalty of customers. F2c : There is a positive significant effect of the two dimensions of participation in value creation on the directional loyalty of customers. Sixth : Study Results : 1) There is a statistically significant correlation between the two dimensions of participation in value creation and the two dimensions of customer loyalty. 2) There is a positive significant impact of the two dimensions of participation in value creation on customer loyalty. 3) There is a positive significant effect of the two dimensions of participation in value creation on the behavioral loyalty of customers. 4)There is a positive significant effect of the two dimensions of participation in value creation on the directional loyalty of customers.