الفهرس Only 14 pages are availabe for public view
 |  | from | 160 |  |  |
| | | from | 160 | | |
Abstract
The study identifies a lack of confidence in state and market that hamper the fast uptake of Top-down energy efficient measures. Against that background a new marketing approach is presented that is based on the finding that environment related behavior change initiatives are most effective when they are implemented at the religious community level, especially in combination with the environmental teachings of Islam. This study is the first that concentrates on Eco-Islam induced marketing activities in the field of energy conservation as well as EE in particular and shows the potential for its application in the Jordanian energy transition