الفهرس 
The effect of academic entrepreneurship on brand equity in higher education institutions
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Abstract
This study examined the effect of academic entrepreneurship on brand equity in higher education institutions. Data gathered from 18 interviewees represent the main players of the entrepreneurship ecosystem in Egypt.Complexity and context-specific nature of the two phenomena under investigation, namely: the academic entrepreneurship and brand equity and their existence in the emerging context like Egypt, and the need to gain a better, complex, rich, and deep understanding into them, called for using grounded theory methodology.Grounded theory analysis helped to identify a theory that explains the effect of academic entrepreneurship on university brand equity, through the role of academic entrepreneurship consequences, namely: knowledge production, knowledge application, and knowledge transition. The effect of academic entrepreneurship on brand equity considered as a tool to improve the university brand equity and leverage it to the maximum point, which results in new areas of interdisciplinary interactions between academic entrepreneurship and brand equity, at the same time, this study identified three definitions, namely: a definition of academic entrepreneurship, a definition of the entrepreneurial university, and a definition of entrepreneurship in the university context.These three definitions were matching the Egyptian higher education context, which fills the literature gaps in these areas of research. Moreover, this study developed a systematic strategic framework, to set a roadmap of entrepreneurship to interplay with the Egyptian higher education context, as a revenue generator agent, and a catalyst for entrepreneurship, that generates economic and social value