الفهرس 
Chapter One IntroductionOnly 14 pages are availabe for public view
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Abstract
Mobile applications and online reviews have become an integral part of the decision-making process and the major sources of information for guests. The advancement of mobile applications and online review sites on the Internet has significantly changed the hospitality industry landscape. This study deals with the role of e-marketing practices represented in mobile applications and guest review sites and their impact on performance rates in four- and five-star hotels in Greater Cairo, Egypt. The scientific aspect was done by using a survey form distributed to the employees of the senior management of hotel establishments (people responsible for electronic marketing in hotels), identifying to what extent the investigated hotels are adopting mobile applications and being involved in online guest review communities, and exploring the advantages and disadvantages of these apps and sites to their properties. Another survey was conducted on a sample of guests using the Internet and mobile phone applications. The most important results were the presence of a statistically significant effect between the application of electronic marketing policies (represented in mobile phone applications and guest review sites) in hotel establishments and achieving high performance rates and then maximizing profit rates and obtaining guest satisfaction with the hotel services provided, as the study found some recommendations that contribute to activating e-marketing practices through mobile applications and guest review sites to improve hotel performance in general.