الفهرس 
الاطار العام للدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aimed to investigate the impact of marketing strategies in small and medium enterprises on competitiveness. This study was applied in the small and medium enterprises sector in the Gharbia governorate. The research community was represented in factories and small and medium enterprises in the food industries sector in Gharbia Governorate, whose number was (11,000) individuals, and the sample size was (320) individuals. The inspection unit was represented by the owners of small and medium enterprises in the food industries sector in Al-Gharbia Governorate, as they are responsible for marketing these projects. The study found a set of results, the most important of which is the presence of a significant correlation between marketing strategies and competitiveness, in addition to the presence of a significant effect of marketing strategies (marketing environment, target market, marketing mix strategies) on competitiveness. The study also recommended that attention should be paid to studying the marketing environment and accurately identifying the target market, in addition to focusing on the marketing mix strategies (product, pricing, promotion, distribution) and all factors and variables that affect marketing activities.