الفهرس 
مستخلصات الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aimed to investigate the CRM relationship (CRM) on marketing the non-financial performance, the study was applied to EIPICO pharmaceutical company Mansoura branch, has adopted a researcher in determining study vocabulary on the sample method to customers of doctors and pharmacists 10386 has been identified sample size where Single reached 370. The researcher used questionnaires have been prepared for the purpose of collecting data on the variables of the study, which represents the customer relationship management (independent variable) and performance marketing non-financial (dependent variable), as the researcher used the coefficient alpha (Alpha) Cronbach to calculate coefficients fortitude and honesty, and use both the correlation coefficient Pearson and regression coefficient standard for Pearson to analyze field study data. The researcher has reached several conclusions, including the existence of a correlation significant between CRM dimensions of the relationship (financial components, social components, structural components) as the dependent variable and independent performance marketing non-financial (customer retention, customer attraction, customer satisfaction) as the dependent variable, as well as having significant effect the dimensions of the customer relationship management (financial components, social components) on marketing the non-financial performance (customer retention, customer attraction, customer) satisfaction and the lack of impact of the post-structural components as a dimension of customer relationship management dimensions of performance marketing non-financial EIPICO pharmaceutical company Mansoura branch.