الفهرس 
Background of the studyOnly 14 pages are availabe for public view
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Abstract
As the lodging sector evolves into a more technology-oriented industry, the need
to understand internet marketing practices becomes more important for marketing
strategies. The main purpose of this study is to understand the ability of Egyptian hotels
to adopt internet marketing strategies as a vital marketing tools in marketing
management, and discuss the benefits and challenges facing decision makers at hotels
for adapting and implementing internet marketing tools in five star Egyptian hotels.
A field study was conducted with the hotel managers and customers in 23 five
star hotels in Cairo , Hurghada and Sharm El Sheikh. The collected data have been
classified and tabulated to be thoroughly analyzed through computer software. The
researcher has calculated the necessary percentages and formed the required repetitive
tables to satisfy one of the most important descriptive statistical techniques in
identifying and defining the research variables and their repetition rates within the
drawn sample .
The results indicated that customer is not satisfied with Egyptian Internet marketing content, Egyptian hotels’ managers are aware of the importance of internet
marketing and its effect on customer purchasing decisions. Furthermore, this study
suggested that hoteliers have to increase the Internet marketing budget and use new
communication and distribution technology to encourage customers to complete all
purchasing stages through the Internet.